Ocha or tea is a beverage from Japan who is believed to have health benefits . Ichi is taken from the first word meaning Ichiban . Ocha or tea ichi number one is now present in Indonesia enliven the soft drink industry .
In addition to producing food , PT Indofood Asahi Beverage Success ( IASB ), a cooperation between PT Indofood CBP Sukses Makmur Tbk . Shouteast with Ashai Group Holdings Inc. All rights reserved . Ltd. . from Japan , Wednesday ( 5 / 02 ) introduced the beverage is ready to drink ocha Ichi Ocha .
When Ichi Ocha launch event , which took place in Sudirman , Anastasia Sutadji , as Director of the IASB , said that the launch of this product is based on the lifestyle of consumers who start fond of green tea in practical packaging .
” Ichi Products Ocha has two advantages . The first , Japanese green tea leaves is believed to be the best green tea leaves with fresh aroma of green tea . Both Ichi Ocha manufactured using Japanese technology ” one time brewing , ” specifically created by the IASB ” , obviously Yoshimi Miyano as Director of the IASB .
On this occasion attended Emilia E. Achmadi MS . , RD , a clinical nutritionist who explained the benefits and nutritional content of green tea . ” Green tea contains catechin which is high compared to other types of tea , ” said Emilia .
Green tea is made with a one-time filtering technology has a higher catechin content because it is not a process of oxidation . Catechin in tea is the tea would be reduced when exposed to heat and oxygen or air . Catechin contained in tea can be useful as a super antioxidant that can prevent aging .
The launch event , visitors can enjoy a photo booth , tea bar , as well as face painting manga character that all shades of Japan .
Beverage packaging is sold in a bottle with two types of sizes . For the 350 ml size is sold at Rp 3,500 and for the size of 500 ml at a price of Rp 5,000 .
Ichi Ocha marketed with a modern fusion concept targeting young consumers Indonesian and energetic . Because of the health benefits and distinctive flavor of green tea can be a beverage Ichi Ocha to generate energy .